Customer First
Every recommendation starts with the person in front of us. We make car care clear, respectful, and easier to trust.
Different Names on the Building. One Team Behind Your Career.
Built on Trust.
Driven by People.
Since 1942, Telle has grown by putting people first—our customers, our team members, and the communities we serve. Today, our trusted family of brands shares one commitment: do the right thing, work together, and make every visit easier to trust.
90+Locations
4Generations
84+Years
1,000+Team Members
Family-OwnedHeritage
Driving Your Way Since 1942
Four generations of service. One standard that has never changed.
Our Culture
The Values Behind Every Decision
Across every location and local brand, we expect the same things from ourselves: listen closely, communicate honestly, work together, and follow through. That is how we earn trust—with customers, team members, and communities.
Integrity
We tell the truth, recommend what is needed, and stand behind our work.
Collaboration
We share knowledge, solve problems together, and help every team perform at its best.
Attention to Detail
From the inspection to the final handoff, we take pride in the details that protect quality and earn confidence.
How We Show Up
Values matter when people can feel them.
For Our Customers
Clear communication, honest recommendations, quality workmanship, and service that respects their time.
For Our Team Members
Training, support, accountability, and room to learn, lead, and build a long-term career.
For Our Communities
Local leadership, familiar faces, and a commitment to being a dependable neighbor.
For Our Customers
Built for You. Backed by More.
Additional resources and protection mean more convenience, more coverage, and the same trusted local care you count on.
Stronger
Warranty Support
Broader coverage and a larger service network can add confidence after the repair.
Road Hazard
Protection
Greater tire access and protection programs can make it easier to find the right fit and stay covered.
The People and Relationships Stay Local
Growth should never make service feel distant. Our shops are led by people who know their customers, understand their communities, and take pride in the reputation they represent.
Telle Tire & Auto Centers
Where it all started — a people-first approach to tire and auto care that guides every shop in the family.
37 locations (and growing!)
HEART Certified Auto Care
Rooted in Evanston, Wilmette, Northbrook, and Libertyville — with the same familiar faces you trust and care that feels personal.
10 locationsIL
Jim Whaley Tires
Proudly serving families and communities across Southeast Alabama and the Florida Panhandle — from Dothan to Marianna.
10 locationsAL · FL
Heartland Tire & Auto Centers
Proudly serving communities across Minnesota with trusted automotive care, experienced local teams, and customer-first service.
12 locationsMN
Riechers Tire
A Washington, Missouri staple — two locations serving Franklin County, built on decades of trust and a reputation earned over time.
2 locationsMO
Hilltop Tire Service
Serving the Des Moines community for years — the same trusted teams here to take care of you wherever you go.
3 locationsIA
Burnett Automotive
A trusted part of the Kansas City and Manhattan communities, built on experienced teams who take pride in doing the job right.
10 locationsKS
Heartland Tire & Auto Center
Rooted in Iowa communities, our teams provide honest recommendations, dependable repairs, and friendly service.
5 locationsIA
Miller Tire
Mexico, Missouri's tire and service shop — a local name preserved on purpose, serving a community that knows it.
1 locationMO
Shore Tire
A trusted Lenexa tire shop — locally known and independently run, while supported by a broader Kansas network.
1 locationKS
Automotion
A trusted presence on Topeka’s north and south sides — complete tire and automotive care under its original name.
2 locationsKS
Raceway Tire & Exhaust
A trusted Knoxville, Iowa tire and exhaust shop, delivering small-town service while staying true to its familiar name.
1 locationIA
Pro Service Auto
In Prior Lake, Minnesota, this single-location auto service shop remains true to its roots as part of the broader family.
1 locationMN
Our Growing Footprint
Eight States. One Shared Standard.
From the Midwest to the Southeast, every location is connected by the same commitment: honest guidance, dependable workmanship, and care that still feels local.
Join Our Team
Do Work That
Keeps People Moving
Whether you’re an experienced technician, customer-focused advisor, or future leader, there’s room to grow here. Join a team that values your skills, supports your development, and puts customers first.
Your Life’s Work.
Our Commitment.
When the time comes to consider your next chapter, we protect what made your business worth building.
Our process starts with listening. We look for alignment in values, culture, and long-term goals before we talk about structure. The objective is not simply to complete a transaction. It is to find the right way to carry a strong business forward.
100% Confidential. No Pressure, No Obligation.
Our Commitment to Owners
Four Commitments to Every Owner
Protect Your People
We start with the team that built the business and plan for continuity, support, and opportunity.
Respect Your Culture
We listen before we change. The values and practices that earned customer trust should guide what comes next.
Preserve Your Local Legacy
Your name, reputation, and community relationships matter. We work to carry them forward with care.
Build the Next Chapter Together
We bring resources, systems, and support to strengthen the business without stripping away its identity.
What Changes—and What Doesn’t
More Support. Same Local Trust.
WHAT GETS STRONGER
- Training and career pathways
- Technology and operational support
- Purchasing power and tire access
- Marketing, recruiting, and growth resources
- Benefits and leadership development
WHAT STAYS LOCAL
- The people customers know
- The relationships your team has earned
- The service mindset that built the business
- The community presence you created
- The local name and identity, when that best serves the team and market
An Owner's Story
A Story Worth Telling
One owner. One decision. Real impact.
Brian Moak
Owner, Heart Certified Auto Care
Joined Telle in 2025
Within the first five minutes, I knew Aaron was different.
Someone on Aaron’s team had been reaching out to me for over a year, and each time I was very clear that I wasn’t interested in selling. It wasn’t the right time, and honestly, I had always thought of Telle as more of a tire-first organization, so I didn’t initially see how our repair-focused model would fit. After HEART received the All-Star Award, I heard from Aaron’s team again. This time the message was different. They told me Aaron had read the article and said, “You have to get on the phone with him. You’re incredibly aligned. Just give him 30 minutes.”
At that point, I had begun exploring a few other options and figured I had nothing to lose. We set up a call, and within the first five minutes I knew Aaron was different. It felt rare—like I had met someone who saw the business, leadership, and long-term growth the same way I did. That initial conversation made me want to learn more right away.
WHEN BRIAN JOINED
03Locations
TODAY
10Locations — and growing!
WHAT STAYED THE SAME
The name. The team.
The way we do the work.
The Questions Every Owner Asks
Every business and every transition is different. These are the questions we hear most often at the beginning.
A Clear, Confidential Process
What Happens When You Reach Out
A clear process built around fit, goals, and mutual alignment.
CONFIDENTIAL CONVERSATION
A private, no-pressure call. We listen first. You tell us about your shop and what matters to you.
WE LEARN YOUR BUSINESS
With your permission and full confidentiality, we look at the basics so we can be fair and specific.
FAIR VALUATION
We share a clear, fair valuation at no cost to you.
WE PLAN THE HANDOFF
If it feels right, we plan a smooth transition together, on a timeline that works for you and your team.
WELCOME TO THE FAMILY
We meet your people, honor what you built, and begin the next chapter together.
Let’s Start a Conversation.
You built something worth protecting. When you’re ready, we’re ready to listen, with complete confidentiality and no pressure. Tell us a little about your shop, and we’ll take it from there.
You built it. Let’s carry it forward, together.
Start a Conversation
100% Private. No Pressure.
100% Private. No Pressure.
